Campaigns & Stories

Celebrate the small, two ways.

Thirteen real scenes from two KAYAY campaigns, reconstructed from their original layered artwork.

Campaign one

Every oak was once an acorn.

Small change adds up.

Every caterpillar carries a butterfly.

Small change, big difference.

The smallest things are easy to overlook.

Every home run starts with a swing.

Campaign two

Each one plays on its own as it comes into view — the first state transforms into the second, then back again, on a loop.

Adored
Bored
Stage
Page
Control
Scroll
Matters
Tatters
Win
Bin
Must See
Messy
Recital
Recycle